In the summer, Too Faced will release yet another eyeshadow palette that no one needs: the Cover palette.
And I won't be buying.
I don't like this palette for a lot of reasons, but this palette also represents something really positive for me. In the past, I would see palettes get released, and while I knew I was not going to buy them, I still got a little excited by just the thought of a new palette. And then I would see the colors, get disappointed, and move on. But when I heard that Too Faced was releasing yet another freaking palette, I just flat out did not care. And that's because I am just so over all the blatant marketing and hype and consumerism.
And I can see very, very clearly. And what I see is Too Faced mashing up all of their palettes into one to give the impression that this is a unique, new palette. Well, sorry Too Faced. You're not fooling me. All of the unicorn colors and cutesy artwork in the world would not make me want to buy this palette, even if those were things I was into.
Let's look at this thing:
You know what I see when I look at this palette?
I see Sweet Peach:
And Totally Cute:
And Peanut Butter and Jelly:
If you mash all of these palettes together, you get Clover.
And I don't even know if this makes me mad anymore. After watching Too Faced with a critical eye for the past year and a half, I am just not at all surprised by this. This is completely predictable of them, and I honestly think that most consumers, not just those like me who are critical of Too Faced, are starting to feel Too Faced fatigue.
I've mentioned this before in almost all of my anti-haul posts about Too Faced, but nearly everything that they come out with just feels exceptionally greedy. "Here is a product that is made up of recycled colors from our other palettes mashed together and renamed in the hopes you won't notice that it is all recycled, that is much lower quality than what you came to except from us before we sold our company for billions of dollars, and that is still expensive despite all of the aforementioned cuts. But don't worry! We will make sure to provide cutesy packaging and some kind of gimmick, like it smelling like some kind of food or it being about the company owner's dog."
I mean, come on.
I very honestly don't have anything positive to say about this product. Obviously it has not released yet, so I can't speak to its quality, but overall, I have no reason to recommend anything from Too Faced anymore, especially new releases. Too Faced has proved time and again that they do not have customers at heart. They are not pumping out release after release because they care about their customers and they want to give the people what they want. They are doing it because they know that there is now a community where people will buy anything that Too Faced puts out so that they can be seen as cool girls on the internet.
Again, I don't knock people who truly enjoy collecting palettes because there are things that I truly enjoy collecting. I have over 30 plants, and I love them and they bring me so much joy. And if collecting Too Faced tin palettes brings someone a lot of joy, just by adding it to their collection, then I say do what makes you happy. But for the people who are buying this palette because they "can't resist the hype and have to add it to my Too Faced collection," are spending upwards of $50 or $60, and expecting quality that is commensurate with the money they are spending, this palette is such a waste of time and money.
While we are on the subject, let's talk about Too Faced's hype tactics here. I have heard that the Clover palette is releasing in August. It is currently April, and I believe I heard of this palette about a month ago. So, we are being shown this palette a whopping FIVE MONTHS before it is even available to purchase. And I would usually ask why, but the answer is obvious. To drum up hype.
Something to note, this palette launch is also coinciding with the launch of the Too Faced Animal Rescue Fund. I have read that people assume that a portion of the proceeds from this palette will go to supporting that fund, but that I know of, that has not yet been officially confirmed. So, I have a lot of feelings about this. First, I think it's great that a billion dollar company like Too Faced is doing something positive with their funds and platform. I am always cautious of charitable funds, however, because many of them are not actually all that charitable at all and are quite corrupt. I don't know anything about the Too Faced Animal Rescue Fund.
Second, I think it's weird that people assume that proceeds from this palette will benefit that fund, but that it has not been confirmed. I would imagine if this was truly a charitable endeavor that Too Faced would proudly market the product as such. And finally, while I think most charitable endeavors are positive, I also think some are shams. When people say that 10 or 20 percent of something will go to a charity, people are much more likely to purchase. They feel good that they supported something and get an item in return. But, that usually ends up being $2 or so that actually gets donated off of $20 that you spent. The only charitable organization that operates with spending money and getting an item in return that I fully support is the MAC Viva Glam campaign that supports the MAC AIDS Fund. One-hundred percent of proceeds go toward this fund, not just a portion of it.
And finally, if you really want to support a charitable endeavor, your money goes so much farther if you research an organization and find one that you are happy to support and make a direct donation. You won't receive an eyeshadow palette in return, but you probably don't need it anyway.
Personally, I can't see myself supporting Too Faced moving forward unless they seriously step up their game, change their marketing tactics, and maybe even change their brand image and identity. Too Faced's biggest claim to fame was their Chocolate Bar palette, and I didn't even like that too much. With everything that they have been pumping out lately, it just shows me how little they actually care about being innovative or even classic. They are just looking for a cheap fix and riding the coattails of their better days. I honestly feel Too Faced is literally (not figuratively) banking on people getting excited about a new palette for a few weeks, getting bored, and then moving on once they've already spent their money. That's not something I really want to support, and there is nothing about this palette that I find appealing. So, I won't be buying.